History
Heeldice GmbH was formed from Mueller Martin Trade & Sourcing GmbH and is a young, dynamic company based in Austria, with business partners around the globe.
The initial idea for Heeldice was conceived in August 2006, when the inventor was at a family wedding where the ladies present experienced problems with their high-heeled shoes on the cobbles and lawn in front of the church.
Following a major personal and financial commitment, and a period of one and a half years of research and development, the product was introduced in May 2008.
Thanks to the highly innovative nature of this world first, we succeeded in securing a number of well-known partners for Heeldice from the very beginning. We’re particularly proud of our partnership with the Life Ball 2008 HIV/Aids Charity Ball, where our product was introduced to a wide public for the first time.
It is a success story made in Austria, and this is only the beginning …
